Olive Oil Marketing & Language Symposium

The UC Davis Olive Center is proud to announce our first Olive Oil Marketing and Language Symposium to be held here at UC Davis on January 15th, the Friday before the Fancy Food Show in San Francisco.

Topics to be covered include:

    * Spreading the Word - Communicating to buyers and consumers about olive oil quality and characteristics
    * The Bottom Line - Scale, efficiencies, and marketing strategies
    * Boutique to Big Box - Identifying and selling to your target audience

Appropriate for wholesale buyers, olive oil producers, retailers, importers/exporters, and food writers

When: January 15, 2010
Where: University of California, Davis
Presenters: Experts in marketing, consumer research, sales & marketing, and communications
Price: $225 through December 13th, thereafter $275
Registration: Coming soon
Contact: Nicole Sturzenberger, ndsturzenberger@ucdavis.edu, 530.754.9301

Click Here to View Course Flier

Complete agenda and presenter information coming soon!